Meet the consumer group psychology
Put his feet on one pair with high tip, hard-bottom shoes, especially in the shape of the glass with the kind of high heels, not only changed the pace of weight to bear a reasonable proportion of the toes were squeezed, and cannot alleviate the walk , arising from the impact of jumping. Long-term wear high heels, but also the knee, spine adverse effects caused by these parts of the bone growth or lumbar intervertebral disc. Mbt shoespowerful backing, Madonna, California Governor Arnold Schwarzenegger of these celebrities are wearing, young consumer group focused on the younger generation, they pay more attention to design, more like to be different, designed to meet their consumption This group psychology.
Mbt footwear company in the U.S. design team, many companies blindly increasing the product's features, derived from the cost, the complexity of the operation as well as functional, but not what the consumer wants. "In fact, mbt shoes continuation of a style, want people to return to a return to the state, a better understanding of the relationship between man and nature." Representative of a lifestyle brand, designer brands to enlarge its own advantages, which is shown enlarged out of the culture and personality, in order to optimize the design-oriented brand character. Once the areas to which incomplete or inconsistent information is communicated to consumers is not accurate.
Source：http://www.mbtshoesack.com posts the article on July 12, 2011
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